Centralized Content Control
Watch the flash below to see how you can send your content across many platforms from one central control point. This can be of huge value in distributing your message, brand or any other content you want to be ubiquitously present on all platforms.
Central Content Control can defragment your audience!
As you can see from the below flash motion animation we can send the same content to various platform, including the rapidly growing mobile platforms. Development costs can be high to develop applications and the cost of maintaining them can also be significant. If you can build the mobile application as a shell of sorts and send the content from a central server then you can define and create you message in one place and serve it to the entire mobile marketplace.
If you can build application for the iPhone, the BlackBerry and for the Android, you can cover the majority of mobile users. In this way, central content control can thus allow you to take a fragmented target group -mobile users – and serve them a consistent message from a central source.